5 Easy Ways to Get Information About a Company

5 Easy Ways to Get Information About a Company Whether you are in the marketing or sales team, every now and then you will be required to do some company search. It's not that creepy type of snooping where a guy snoops on a girl (or vice versa), this is far more advanced. People get information about a company for any reasons, it allows them to find additional insights of the business and whether or not it is relevant to their service or product. Let's say you offer sports nutrition advice and you want to reach out to your customers by sending them emails. To do so, you created an amazing eBook where you share advice on improving anyone's athletic performance and can only be available for download if the person fills in a form an provides and email address. Easy enough right? You start getting a number of people downloading your free content, your inbox is filling up with download confirmations, but then... ...you go through your email list.... How do you know if the person that downloaded your eBook is actually interested in your service? Can these leads be actually potential customers? Your mind is going mad now.

Some people will actually download just for the sake of getting a free eBook (world is cruel I know! )

That is why checking the person or company behind the action taken is crucial. You want to make sure you have a strong email list, people who will be interested with what you are providing. So, without further ado, here are ways to find information about a company or person.

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Top 6 B2B Strategies for 2020

LinkedIn

The oldie but a goodie - LinkedIn is a place for companies to register & share the company details. It is very employment-oriented service that operates via websites and mobile app. People can connect with the company based on the similarities in skills and job category. When searching for a company in LinkedIn, you can find their industry type, headquarters location, year it was founder, specialties and even people working there. Give is a go, find out a company via LinkedIn and see if you gathered all the information you need. Pros: Great for Checking Headquarter Location | No of Employees | Company Category | Company's Job Openings | Latest News  

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Top 6 B2B Strategies for 2020
   

Wikipedia

This may not always work, as not every company is mentioned in Wikipedia, but it's worth checking it out. When search for a company, Wikipedia can have some impressive information on the company. Let's take Spotify for example - Wikipedia will tell me who the key people are, country of origin, number of employees, revenue and much more.  

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Top 6 B2B Strategies for 2020
  Here is great tip: - you can read about the latest investment made by the company on Wikipedia. In this example, on February 6, Spotify announced it would acquire New York podcasting company  called Gimlet. This gives you extra information on where the company is investing, and gives you a a heads up on where to promote your services. Perhaps having your own podcast would help target the right people? Pros: Good for checking companies future updates | Location | Revenue | No. of Employees | Country of origin  

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Top 6 B2B Strategies for 2020
 

SimilarWeb

This tool has been around for many years and more marketers would be familiar with the name.  With SimilarWeb you can compare website traffic statistics & analytics. SimilarWeb is a website which provides web analytics services for businesses. When you type in the domain you want to check, you can reveal their total number of visits, traffic by countries, where the traffic is coming from. Additionally you can see what social media channels are sending traffic to the site. What is interesting is that you can see similar website Pros: Useful for checking Global Rank | Country Rank | Company Headquarter Location | Website Traffic | Social Media Links      

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Top 6 B2B Strategies for 2020
 

The Tool for Serious Players

If you are serious about finding the company behind a website, then SalesOptimize is your answer. This is one of the newest tools on the market, a search engine t help you find all the information about the company. You type in the domain and withing seconds you can see the rich information behind the company, including email addresses of people working there. What's more, you will see the age of website, online sales made, hosting provider, year founded, social media.... and much more. Pretty fancy tool, huh? You can book a free demo with the team so they can tell you more about it. Pros: Great for getting company emails | Group Turnover | Company Size | Online Sales | Business Location | Shipping Companies Used | Payment Companies Used | Net Asset & More    

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Top 6 B2B Strategies for 2020
 

Owler

Owler is another tool which provides information about a company. It crowdsources competitive information by providing company profiles, news alerts, and polls and allows members to follow, track, and research companies in real time. You can follow competitors (although if you want to follow more then one you need to upgrade to pro-version) and view their insights. With Owler you can find the companies revenue, number of employees, funding and acquisitions. Pros: good for checking company's news alerts | top alternatives | CEO information | Headquarter information | Additional links