About Us

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Liz Fulham

CEO & Founder

Liz has over 25 years’ experience working as a consultant and sales leader for companies such as IBM, Microsoft, and PayPal. What keeps her up at night is a crazy mind full of ideas! And given her six sigma black belt process & change management skills, she knows how to design and implement these ideas into new features or products. This, along with her passion for technology and customer centric focus, encouraged her to start SalesOptimize in 2013. Her goal is to help businesses sell to online merchants to find their future customers. Liz’s exuberant personality rubs off on everyone she meets, and no matter what business problem you have, she is there to help!

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Noel Lysaght

CTO

Noel has been writing, testing and delivering software solutions to customers for nearly 30 years. He’s passionate about seeing the software he has worked on out in the wild, particularly when customers can use it in ways he’d never imagined! He enjoys the technical challenges involved in delivering large scale, customer critical software and its dependent infrastructures. He’s also an avid reader of fiction and technical manuals. Nowadays, he’s trying to live in the cloud but his kids keep pulling him down to earth…pesky devils!