Lead generation spans across multiple touch points for any business. For any business to survive, it needs to generate leads in the first instance. This article covers 10 of the […]

How well do you know your customer profile? img src: freepik.com

It’s widely known that lead generation is at the forefront of problems facing businesses. So I was surprised that there wasn’t a simple answer to the question: ‘what is lead […]

“I asked for a table and they brought me a lampshade” Great quote from Rafael Benitez (Spanish Football Manager). I never thought I would mention football and sales lead generation in […]