Despite Email Marketing being an integral part of revenue building strategies for a number of
years, questions still exist around best practices and general 'dos and don'ts' - particularly
when it comes to cold emails. So we've put together a guide that outlines some of the most
important things to consider before sending out your campaigns. Key areas covered include:
- List building & segmentation
- Benchmark open rates
- Subject lines
- Email body length
- Email signature formatting
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