Finding Sales Leads: How Big is Your eCommerce Market?
After only 25 years of the world wide web, there are over 1.94 billion websites on the Internet (as of January 2019 stats). Of those, only 173M+ are currently active. That may seem like and overwhelming number for finding sales leads and quantifying the size of your eCommerce market, but this task doesn’t have to be difficult or time-consuming.
Do you know how many eCommerce websites there are in the world? Less than 1% percent of the active internet is eCommerce i.e. 1.7M websites and continuously growing, according to the stats. For sales executives and businesses in all industries, it often feels as if you’re searching for a needle in a virtual haystack the size of Mount Everest. A person can only qualify 100+ websites a day, which is a big problem facing companies when trying to find sales leads using conventional search engines.
How Does this Impact Your Business?
Let’s say a camera manufacturer, Max Speed would like to know the true size of their worldwide market online. They want to know how many websites in the world might be interested in reselling Max Speed cameras.
The average "Joe" way: Max Speed types in “Camera shops” into a search engine and it returns about 639,000,000 results. Wow, so many results and a lot of them are duplicates. Remember there are only 173M + active websites. That’s an almost infinite amount of man-hours of work for the (no-longer) jovial Max and his newly hired team to sift through, pull their hair out and silently scream about.
Lead Generation – The Where and How Behind Finding Sales Leads
After finding some quick wins using Google, Max’s team wants to find more sales leads ( as any company does at this stage). Businesses can look to LinkedIn, Kompass, Experian, Dun & Bradstreet etc. to do this. While these options are better than a Google search, the complete answer is still not there.
Why? Simply because there are thousands of eCommerce sites that are missing from these searches. eCommerce merchants live in the world of Facebook, Instagram, YouTube, Twitter etc. So, how does Max and his team search these platforms for eCommerce sales leads?
The New Search Engine You Should Know
The good news is that there are major developments in data mining and deep web analytics. This is a big investment area globally. The big companies have heard many sales teams around the world about not having a powerful tool that can identify many companies to generate the right leads into their funnel.
One of the most powerful tools worth checking out is (yes, that's right) the SalesOptimize search engine. Max and his team can now enter “Camera shops” into that search engine and, in just a few seconds, they can find thousands of results for camera shops that are active and selling to his market right now. As a result, Max gets rich all by himself, keeps his hair and gets home early! He no longer needs to hire an army to search the internet to find quality sales leads.
It is estimated that 2015 saw over $1.7 trillion traded by online businesses. In the UK, Black Friday broke the £1bn ($1.4bn+) threshold in sales. When you look at the global sales opportunity of $1.7 trillion, only a very few of the large online merchants pull in more than $20 million a year. Instead, the large sales figures come from a combined larger number of online businesses (albeit lesser-known) that are consistently doing in excess of $250K a year.
Again, this goes to show that there are lots of sales leads out there still to be found – and a need for much more refined search engines to identify those sales. Until now. Are you ready to discover a world of eCommerce sales leads? Ok let’s begin…Book a Demo with our sales team to try SalesOptimize search engine today