How to Collect Better Data for Email Marketing
Email marketing is a powerful way to stay connected with potential customers. With its widespread reach and viral potential, it allows your company to connect and engage with prospects in ways that no other marketing medium can.
The truth behind a powerful email marketing campaign is in many areas. According to Hubspot, your email marketing database degrades by about 22.5% every year
. That is why it is absolutely crucial to stay on top of trends, not only email marketing but marketing trends
in general, as your contacts' email addresses change as they move from one company to another, unsubscribe from your email communication, or change work email address.
What is an email list
Before I provide some tips, I hope you know what an email list is. If not, here is a quick brief of it: An email list is a collection of email addresses that a company can create by engaging with potential customers through email campaigns. Anyone who subscribes your , say, your newsletter, should be added to the list to keep him/her engaged with your news. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.
Here is how you can better collect data for email campaigns.
We don't want just some data, we want to best data we can get so that our email campaigns are more successful.
How many times have you seen these types of emails in your inbox? I want to guess it's plenty of times. When you subscribe to an email newsletter, it's because you are interested in them, right? Encouraging participants to “enter and share” is a win-win: The probability of a prize for your customer increases through social sharing, and you gain information from more people as your competition goes viral.
Yeah, there are slightly mixed feelings about them. Some people absolutely hate them, some don't mind. But here is the thing- pop-ups work
. There’s just a misunderstanding about what makes a successful pop-up (that isn’t annoying). It depends how many do you have them on your site, when are they showing and how big are they. A good rule is to activate them during the exit intent (when the mouse cursor approaches the x button), or after a few seconds. They should be small, either on the side or in the middle during the exit intent. No more than 1 on a web-page.
Give Baits of Your Product or eBooks
At SalesOptimize, we have plenty of valuable information and market reports that we want to share with our audience. By audience, I mean anyone who is interested in SalesOptimize, our blog, articles and product. Once in a while we publish rich content, such as a market report for a certain country. These are multiple pages packed with eCommerce information, such as how many people abandon shopping carts on mobile devices, how man sites are eCommerce enabled, how many of them offer free shipping and much more. Below is a quick view of our UK market report
which you can download anytime.
Content is King
When you do your Google research, you type in certain keywords to find your answer. How Google works is it will throw top relevant content on the first page of the search engine. These websites have been ranked as top because their web page is relevant to your keyword. Top articles are usually very informative and rich in information to be ranked well in search engines. Long story short, if you write unique and great content, Google will rank you. More people will connect with you and will want to stay updated, thus most likely subscribe to your newsletter. Here is more on how content marketing can fuel your email marketing.
Use Social Media
with social media platforms, such as Facebook, you can add a button and allow people to subscribe to our email. Sponsored ads on Facebook are cheap enough if you know how to do them. Facebook made it comfortable for their audience to show a form and let people fill it out without actually leaving Facebook. Once you finished running the ad, you can just export the email list from Facebook Manager area and merge it with your actual email lists.
What are your thoughts on this?