As a contributor to the SalesTech report that was recently published by Crowd Research Partners, we are delighted to share it with you. Download a copy to uncover some great insights about market dynamics for sales technology, and get a better understanding of the success and challenges of various sales tools and analytics. Some of the key findings include:
- Customer relationship management (CRM) tools remain a top priority for companies when managing and optimising customer relationships across sales and other functions
- One of the biggest barriers to sales technology success is a lack of management buy-in, or belief that it will yield good ROI
- Many organisations are increasing their spend on sales technology, with over 50% of those surveyed spending more than $1,000 per Salesperson each year
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